After an initial assessment, you can see where your business lies on the graph and map out the subsequent stages. At the same time, the company evolves as a digitally mature unit. If you make a graphical representation of both effectivity and efficiency and plot both variables on the x and y-axis, the resulting visual will show a steadily rising line. The premise of the model is such that as you progress in the alignment of goals with DMM, your company becomes increasingly effective and efficient at all levels. Data gathered supports the view that there is greater effectiveness and efficiency when organizations focus on digital maturity. Studies have shown that emphasizing the digital maturity aspect significantly improves how marketing campaigns will impact company objectives. The DMM – Digital Maturity Model What is it all about?Īs mentioned earlier, the Digital Maturity Model (DMM) places the organization on a digital maturity scale through rigorous evaluation to help generate a model to follow and reach company goals moving forward. You will realize all the challenges that come with this collaborative effort and know just how valuable a resource DMM is in this aspect. There are parameters set to monitor if every step is geared towards success or failure. With this framework, a map is developed, which is available to everybody to see how a singular effort contributes to the organization’s output as a whole. This way, different parts of the organization carry the burden of bringing forward company objectives and hitting targets as a unified front.Īs DMM grounds the organization and propels its journey forward, it also makes it easy for everyone to understand the story behind its projects and which direction it is headed. The goal is to build a team together and make sure that business goals are accomplished. The DMM emphasizes marketing and involves other company divisions such as security, development, creative, and IT. Multinational corporations worldwide have adopted this model for their advertising efforts, and others are following suit. It is meant to bring structure to digital marketing capabilities. In line with this, the Boston Consulting Group and Google developed the Digital Maturity Framework (DMM) that we know today. Today, digital marketing plays a massive role in pushing growth in any corporation. Sustainability and expansion are always part of the roadmap towards success. Businesses may start small, but fundamental in any company is the objective to expand increasingly as the firm thrives. No one sets out to build a business organization without the inherent need to see it flourish and grow.
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